Why I have bid farewell to cubical culture in my startups | Developing remote assets | DIY Business

One and half-year after this novel coronavirus started spreading in India, the business community now understands how radically the world of business has transformed. We had automation and remote tools, case studies, and best practices to evolve beyond the outdated cubical culture for decades. What we lacked was the willpower to leave the office and cubicle behind!

As pandemic accelerated and lockdown came into effect, the proportion of remote workers skyrocketed 10-15 folds across the globe. Willingly or unwillingly, pre-schools, schools, colleges, and offices registered their presence at zoom calls. 

Amid the devastation of COVID-19, it’s worth pausing to reflect on what this future portends. Reduced commute times, asynchronous communication, less carbon in the atmosphere, and more livable cities. A world in which employees are more productive, business organizations are more resilient, and workplaces are more equitable.

Work from home has proven to be a boon for a lot of employees. It has cut travel time, saved money, allowed one to dedicate more time to family, and manage households better. WFH is not a one-sided love; companies have managed to save and control overheads, lubricative perks, and reward more bonuses in comparison. For example, the tech-giant GOOGLE saved around $1 billion as employees worked from home amid the pandemic.

As a startup or small business owner, rentals and avoidable reimbursements are the two biggest hindrances in the organization growth. Also, in the cubicle culture, the focus is majorly on availability and attendance. However, in remote work culture, the focus is on project or target competition. By decoupling work from a single location, organizations become better insulated from regional challenges such as natural disasters, outbreaks, or infrastructure outages. At the same time, studies suggest that employees who can choose where they live and work are more engaged, productive, and loyal to their employer.

I decided to adapt and experiment with this remote work culture and building remote assets because:

  1. It gives me confidence and the opportunity to explore the pool of talents from across India with the help of the internet. 
  2. It is helping me in eliminating real estate costs, and my teammates get geographic flexibility, eliminate commutes, and reports a better work-life balance.
  3. Teammates on dedicated digital projects, requiring focus or creative, critical thinking, working remotely can be far more productive than working in an office. 

Thus, I have decided to begin with creating and managing remote assets in the digital department of my hobby brand- Bunny Bash.

Content Writers: Team of 2 assets

  • Blog Manager: Creating interactive and DIY (Do It Yourself) related blog ideas and content. Responsible for handling the niche blog content, virtual interviews of bootstrap business owners across India.
  • Web Content Manager: Web page content development for static pages related to business keywords like party planner in Bangalore, surprise planner in Bangalore, birthday planner in Bangalore.

Digital Marketing & PR: Team of 2 assets

  • Marketing Expert: Responsible for handling Google ads, Facebook and Instagram ads, social media handling, digital collaborations, creating and handling campus ambassadors.
  • PR Expert: Digital press releases at websites with good DA/PA, digital backlink creation from niche websites, organising digital events.

Dash and Dot Team: Team of 2 assets

  • Pixel Expert: Responsible for photo manipulation, photo retouching, GIF art
  • Line Expert: Digital Illustrations, Minimal Art, Presentations, Web Layouts, Backdrops, Cutouts, Brand Designs

Virtual Marketeer

Responsible for assisting me (Anurag) with meeting management, calendar management, franchisee expansion of Bunny Bash, NETWORK MARKETING OF MARKETING AND CORPORATE EVENT SERVICES.

HR and Intern Management Specialist

Responsible for recruiting, onboarding, managing, issue of certificates and offer letters, and delivery of digital or physical gifts to unpaid interns and campus ambassadors. 

Weekly assessments of paid interns, feedbacks, and essential HR initiatives.

Coders: Team of 2 assets

  • WordPress Expert: Responsible for developing blog pages, applications, third-party application integration
  • JS Expert: Responsible for developing blog pages, applications, third-party application integration

Remote work culture may affect communication, including brainstorming, knowledge sharing, socialisation, mentoring, performance evaluation, and data security & regulation. Thus I have decided for organising a physical meetup every quarter to minimise the consequences of this trending and new work culture. 

Tasks and activities, not occupations, determine the potential for remote work.

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